Approach

Don't like hierarchy, default to "how could I automate this" & I own product end to end. I stay involved through launch and iteration, not just handoff.

I guide structure, behaviour, and quality; prototyping using AI tools to build and iterate on flows and interfaces.

"My competitive advantage is having fun."

Work stuff

2x founding designer, 1x unicorn startup, top 3 management consulting, 3x agencies.

Behind the pixels

Spending free time making side projects.
Make prototypes, not Powerpoints.
I like games: chess, poker.
I've also been a photographer, a yoga teacher and a bartender.
Careers are weird and non-linear sometimes.

Some fun

Into the Rabbithole

Did you know a rabbit can live nearly twice as long when allowed to roam free?
I started exploring design and technology early, turning curiosity into a habit that pulled me out of my small hometown in Italy and into traveling the world.
The white Rabbit stands for chasing ideas and stepping beyond comfort.
Also a quiet tribute to my childhood bunny, who lived 8 happy, cage-free years.

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Sofia