About Sofia
Behind the pixels
š®š¹ Grew up in the Italian countryside with very little technology.
š„ļø I started building things at 15 and quickly fell in love with creating stuff that lives on screens (and sometimes breaks them).
š¬š§ I moved to the UK right after school, designed by day, served drinks by night, and developed an addiction to strong tea and side hustles.
š² Then came the Netherlands,where I studied innovation, discovered design thinking, and mastered the art of biking through sideways rain.
š¼ I joined Bain & Company and worked with Fortune 500 clients, helping them solve big business puzzles and strategy decks.
š After a few years, I leapt into freelancing, bootstrapping and finding joy in building things that actually launch.
š These days, Iām based in Milan, collaborating with teams across Europe, working remotely, and occasionally getting distracted by a great book or a wobbly yoga pose.
